Who we are
How To Standard is a specialized one-person enterprise founded by Peter Deussen, dedicated to advancing the standardization landscape across Artificial Intelligence, Dataspaces, and Cloud Computing.
The mission of How To Standard is to empower organisations of all types by providing expert guidance and practical support in the development, adoption, and implementation of European and international standards.
What we offer
Tailored training courses on the adoption and implementation of European and International Standards
- Practical guidance on standards adoption to help organizations to understand and implement key European and international standards in AI, dataspaces, and cloud computing, with a focus on legal-to-technical traceability and compliance.
- Expert-led sessions with real-world insights, drawing on 15+ years of experience in leading roles at DIN, ISO/IEC, and CEN-CENELEC, including chairmanships and project editorships of major standards.
- Customized formats for diverse stakeholders: Training modules adapted to the needs of public institutions, private companies, and non-profits—ranging from executive briefings to hands-on workshops for technical teams.
Strategic and tactical support for standards development
- Navigating the complexities of the European and international standardization system: Benefit from deep expertise gained through years of active participation and leadership in key committees and steering boards.
- Initiating and conducting standardization projects: Receive hands-on support for launching and managing standardization initiatives, including drafting proposals, building consensus, and coordinating with Standards Development Organizations (SDOs).
- Expert and team preparation for successful standardization work: Equip your teams with the knowledge, tools, and strategic insight needed to contribute effectively to standards development—through targeted coaching, documentation support, and stakeholder engagement strategies.
Representation of customer interests within standardization bodies
- Active participation in key committees: Represent your organization’s interests in influential European and international standardization bodies such as DIN, ISO/IEC, and CEN-CENELEC to ensure your voice is heard.
- Strategic advocacy and alignment: Promote your priorities and positions within working groups and technical committees, aligning standardization outcomes with your business, regulatory, and innovation goals.
- Trusted intermediary and technical diplomat: Benefit from expert representation that bridges technical detail and strategic intent—ensuring effective communication, negotiation, and influence in multi-stakeholder environments.
Expertise
Peter Deussen, Founder and Owner
Peter Deussen is an accomplished standardisation professional with fifteen years of experience and a well-established standing in leading international and European standardisation bodies, including ISO/IEC JTC 1, CEN-CENELEC, and the German Institute for Standardisation (DIN)
Chair positions at DIN
- Artificial Intelligence (DIN/DKE NA-043-01-42 GA)
- Cloud Computing and Distributed Platforms (DIN NA-043-01-38 AA)
In addition, Peter Deussen serves as a member of the DIN Steering Board for ICT Standardization.
Memberships in ISO/IEC
- Artificial Intelligence (JTC 1/SC 42),
- Cloud Computing and Distributed Platforms (JTC 1/SC 38)
Memberships in CEN-CENELEC
- Artificial intelligence (JTC 21)
- Data, Dataspaces, Cloud and Edge (JTC 25)
Project Editor positions
- ISO/IEC 22624:2020 (Taxonomy-based data handling for cloud services)
- ISO/IEC 23894:2023 (AI risk management)
- ISO/IEC 42005:2024 (AI system impact assessment)
Contact
Company name
How To Standard
Peter Deussen
Standards Consultant
Address
Karl-Liebknecht-Strasse 116
03046 Cottbus
Germany
peter.deussen@howtostandard.com
Phone
+49 (0) 151 5149 8691
Social
linkedin.com/company/howtostandard
Vat registration number
DE45667136
Bank account details
Deutsche Kreditbank
Account holder: Peter Deussen
IBAN: DE63 1203 0000 1310 0707 17
BIC: BYLADEM1001
